We will be closed for our special holiday "Golden Week" from 27 April - 6 May. Please order any Mother's Day gifts before we close.

About Us

nugoo Japan is the home of the traditional Japanese hand towels, Tenugui.  Starting in Kamakura in 2006, nugoo revived the authentic chusen hand dying method followed by master craftsmen for hundreds of years. 


Our team of artists and pattern designers create two ranges of Tenugui each year which reflect the seasons and the stories of our land and our people.

The design principles have extended into new products - scarfs, serviettes, and gift items. nugoo has six retail stores in Japan and now here, a website in English.

We are immensely proud of our heritage and hope you can now enjoy having your own textiles which illustrate the stories which make Japan – the traditional and the contemporary.